"That's Not Our Child" — Dunlop Tires Gets Dragged Into a Baby Photo Thread
A parent said their baby's chubby legs looked like the Dunlop mascot. Dunlop's official account begged to differ. Then Michelin showed up.
Japan has a tradition of corporate social media accounts with actual personality — the kind that shows up uninvited to a thread about a baby and says, diplomatically, that child is not ours.
This thread started when a parent posted that their newborn’s wonderfully round, padded legs had started to resemble the Dunlop tire mascot. Dunlop’s official account replied almost immediately. Within hours, people were flooding Dunlop’s mentions with photos of every round, tubular, or stacked thing they could find, demanding official classification.
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The Japanese original hides “Dunlop” split across the sentence: “だんだん” (gradually) and “ロップん” (a lot). The account had been doing this throughout the thread.
The original parent's baby started a two-day inter-brand diplomatic incident. The child in question remains unaffiliated with either company.
Comments loosely translated for tone.
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