I'm Not Forgiving the Ad — I Just Can't Reach My Phone

What's going on

Someone posted an illustration of a person at the sink doing dishes — phone sitting on the counter just out of reach, hands too wet to touch it. The text on the image reads: "I'm not skipping this ad because I'm fine with it. I just can't reach my phone right now."

It landed immediately. Anyone who watches videos on their phone while doing chores knows this exact feeling: the involuntary, simmering tolerance of an ad you absolutely would have skipped, but physically cannot. It isn't approval. It's just helplessness — and the ads don't know the difference.

The replies rolled in with recognition, coping mechanisms, and a few acts of spite.

Comments

You feel me. (The image shows someone at the sink, hands wet, phone just out of reach. The caption reads: “I’m not forgiving this ad — I just can’t skip it because of how my hands are right now.”)

伝われ

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If it’s one of those “do you know the truth the mainstream media won’t tell you?” ads, I will rinse my hands off just to skip it.

「あなたは知っていますか？マスコミが語らない真実...」的な広告が来たら、手をゆすいででもスキップします

This is me every day. I’d skip every single one if I could. Don’t get comfortable.

毎日これホントは全部スキップしたいんだからな調子に乗るなよ

Same. When an ad pops up mid-workout, the rage actually makes me lift heavier.

あるある筋トレ中に広告出ると怒りで挙上重量が上がる

I get this SO much 🙂‍↕️ I’d been watching for a while and then the exact moment my hands get wet doing dishes, an ad starts playing — what is that?? I get mad and wipe my finger on my shoulder to skip it.

めっちゃくちゃわかるぅ🙂‍↕️ ずっと見てたのに皿洗いで手を濡らした瞬間広告流れるのなんなんでしょうね？腹立つので服の肩の部分で指をぺって拭いてスキップします。

Since advertiser payment can sometimes depend on whether the ad was watched to completion, I comfort myself by thinking: “I watched it all the way through, and you just wasted your money on me… heh heh.” It takes the edge off.

視聴完了で広告元が支払うお金が変わるケースがあるので、「最後まで見たが、私への広告は無駄金だよ…ククク…」と思って溜飲を下げています

I can live with ads in general — free plan, fair enough. But when my hands are wet and I physically can’t tap the screen, and the video won’t resume unless I actively hit skip — that I genuinely cannot forgive.

流れるのはまぁ無料プランだから我慢するけども、洗い物で手を拭かないと画面押せない時にスキップボタン押さないと動画再開しない仕様は勘弁して欲しい…

And it’s always at exactly this moment that a 3-minute unskippable ad starts playing. Tragic.

こう言う時に限って3分以上の長尺広告が流れるの悲しい

And of course it’s always an absurdly long one.

こういう時に限ってやたら長い広告だったりする

Because I haven’t been skipping lately, the short ads suddenly upgraded to a 2-minute skippable one. It feels like the AI noticed my passive behavior and is exploiting it, and I hate that.

こっちがスキップ押さないからってさっきまで短い広告だったのに、急にスキップはできるけどフルで見たら2分くらいある長尺の広告流されるのAIに足元見られてる感じがしてムカつく

Some ads just won’t end unless you actively press skip. Can we please do something about that.

たまにスキップ押さないといつまでも次に進まない広告あるのアレなんとかならないかなー……って思う

If the ad finishes and the video resumes on its own, fine. But ads that require you to manually hit skip before the video continues are absolute garbage.

CM終わったら自然に動画に戻るのはまだいいけどスキップ押さないと動画に戻らないCMはほんとにゴミ

There’s an ad I keep seeing that basically says: “Short on cash for your fandom spending? Just borrow from a consumer lender!” (high-interest short-term loan companies) Ethically, I feel like that’s a bit much.

最近よく見かける動画の広告「推し活の資金が足りないならサラ金で借金しよう！」とか言ってて、さすがに倫理的にどうなんだと思っている

This is exactly why I got YouTube Premium.

それが嫌でYouTubeプレミアム入りました。

Happens way too often, but I’m firmly in the “skip it out of spite, no matter what” camp.

あり過ぎて困るけど意地でもスキップしてやる派です

I will skip it even mid-dishes 🤣

私は洗い物中でも意地でもスキップしてやります🤣

Same 🤣 I also figure that skipping quickly might help train the algorithm toward better ad categories.

とてもわかります🤣 早くスキップした方が、広告のジャンルに影響してくれるんじゃないかとも思ってます

I try to hit skip with my elbow. Accidentally tap through to the ad’s landing page instead.

がんばって肘で押す。ミスって広告ページ飛ぶ

My take

I've started noticing that the moment a video begins loading, I'm already braced to hit skip. At some point I stopped watching and started preparing.

#Relatable #Society #Tech

Source & translation note

Comments loosely translated for tone. Reactions collected from Togetter and X threads.

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