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Japanese summers have gotten hot enough that "how are the zoo animals holding up" has become a fixed seasonal news item. Local papers send someone out with a camera, come back with tigers sitting in pools and elephants hosing themselves down, and readers file it under mildly reassuring.
A regional newspaper in Ishikawa Prefecture, up on the Sea of Japan coast, was doing exactly that at Ishikawa Zoo in Nomi City during a stretch of severe heat. The elephant footage was going fine. Then one of the elephants filled its trunk, made a convincing show of aiming at its own back, pivoted, and delivered the whole load to the reporter.
The zoo is designed to let visitors observe animals from unusually close range. Several people who have been there noted that this design choice cuts both ways.
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The headline is built out of two animal puns. “Attsui zō” means “it’s hot” with an emphatic ending, except the ending is spelled as zō, “elephant.” “Taigai ni shite” means roughly “give it a rest already,” except the first half is spelled taigā, “tiger.” Newspaper headline writers here treat a heatwave story as an invitation.
The word for image rights — the legal right to control the use of your own likeness — is shōzōken. Swap the middle syllable for the identically pronounced zō, “elephant,” and you get shō-zō-ken: elephant image rights. The joke costs exactly one character.