What's going on
Puffy stickers — the soft, slightly domed, faintly squishy kind — are a fixture of Japanese childhood. They came in sticker books that got traded around classrooms, and for a lot of people the memory of them sits somewhere near the memory of losing a first tooth. Lately the format has been having a revival, and the companies making them have noticed that the children who collected them are now adults with disposable income.
One result is a series called 3D Adult Encyclopedia Stickers, which takes the cutesy puffy format and applies it to subjects no eight-year-old was asking for. The Teeth Edition is the one in question here: a full dental spread including baby teeth, a permanent set of adult teeth, a partial denture, dental floss, a diamond bur, and articulating paper. None of it is stylized. It is rendered with the seriousness of a textbook plate.
It surfaced because someone's manager spotted it in a shop and sent them a message about it, which seems like the correct thing for a manager to do.
Comments
My take
Comments loosely translated for tone. Reactions collected from Togetter and X threads.
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Two puns stacked on top of each other. 歯編 (haben, “teeth edition”) sounds almost exactly like 破片 (hahen, “fragment”), so being blown away by the teeth edition leaves you in teeth-edition pieces. Then どこに貼るの (“where do you stick it?”) gets respelled as どこに歯るの, swapping the kanji for “stick” out for the kanji for “tooth” — same sound, wrong tooth.